Ransomware in 2024: Rising Threats and Evolving Tactics

Ransomware in 2024: Rising Threats and Evolving Tactics

Ransomware has rapidly become the most serious cybersecurity threat, impacting approximately 66% of organizations in 2023 alone and causing financial damages that exceeded $1 billion. These attacks are not only becoming more frequent but also increasingly advanced, leading to major consequences such as data breaches, financial losses, operational downtime, and a noticeable drop in productivity. Beyond the immediate impact, ransomware incidents often lead to reputational harm, erode customer trust, and trigger regulatory and compliance issues. To counter these risks, organizations must adopt a well-rounded and proactive security strategy aimed at minimizing the likelihood and impact of ransomware attacks.

How Ransomware Attacks Are Evolving

Ransomware tactics have significantly progressed over the years. Initially, attackers relied heavily on basic methods such as phishing emails, exploiting remote desktop protocol (RDP) vulnerabilities, and scanning for open or insecure ports. These traditional attack vectors, often combined with evasion techniques designed to bypass standard security tools like antivirus software and firewalls, led to several high-profile outbreaks—including WannaCry, TeslaCrypt, and NotPetya.

Today, however, ransomware campaigns are far more advanced, strategic, and financially rewarding for threat actors. Cybercriminals are increasingly using targeted attacks, double extortion schemes (where data is stolen before encryption), and leveraging zero-day vulnerabilities to maximize impact and payouts.

Here are some of the latest trends that define the modern ransomware landscape:

The Surge in Zero-Day Exploits Fueling Modern Ransomware Attacks

The rise in ransomware attacks can be largely attributed to the growing sophistication of threat actors and their evolving tactics, techniques, and procedures (TTPs). While notorious ransomware groups like REvil, Conti, and LockBit previously dominated headlines, newer players such as Clop, Cuban, and Play are now emerging as major threats, leveraging advanced strategies, most notably, zero-day vulnerabilities.

According to Sophos's State of Ransomware 2024 report, the exploitation of unpatched or unknown vulnerabilities is now a leading cause of ransomware incidents. The Clop ransomware gang has been particularly active in this area, exploiting a zero-day flaw in the MOVEit Transfer platform to exfiltrate sensitive data from multiple organizations. In addition, Clop was responsible for targeting the GoAnywhere MFT vulnerability in early 2023, compromising over 130 organizations. Their history with this method goes further back—they also exploited vulnerabilities in Accellion FTA servers back in 2020.

Similarly, ransomware groups Cuban and Play have followed suit, using zero-day exploits to compromise unpatched Microsoft Exchange servers, highlighting how quickly these actors adapt and take advantage of software vulnerabilities before patches are widely deployed.

Double and Triple Extortion: Raising the Stakes in Ransomware Attacks

A key factor behind the surge in ransomware incidents is the growing use of double and triple extortion tactics. According to cybersecurity firm Venafi, 83% of ransomware attacks in 2022 involved multiple ransom demands, making them significantly more damaging and difficult to ignore.

In a double extortion scenario, attackers go beyond simply encrypting a victim's files—they also steal sensitive data and threaten to publish or sell it on the dark web if the ransom is not paid. This not only amplifies pressure on the victim but also increases the risk of regulatory violations and reputational fallout.

The effectiveness of this method is evident: around 62.9% of victims end up paying the ransom, despite having no assurance that their data will be restored. For example, during the MCNA Dental breach, the LockBit ransomware group released all stolen data on its leak site even before the ransom was paid, demonstrating how double extortion can lead to irreversible damage.

Triple extortion takes this threat a step further. In addition to encryption and data theft, attackers apply a third layer of pressure—often in the form of a distributed denial-of-service (DDoS) attack or direct threats to business partners, customers, or regulatory bodies. This approach is designed to overwhelm organizations and force faster compliance. One such case involved the Vice Society group targeting the San Francisco Bay Area Rapid Transit system, using this triple-pronged approach to maximize disruption.

Combating the Rising Threat of Ransomware Attacks

According to Cybersecurity Ventures, global ransomware damages are projected to exceed $265 billion annually by 2031, with a new attack occurring every two seconds. As these attacks become more lucrative for cybercriminals, organizations must take proactive steps to safeguard their operations, finances, and reputation. Implementing effective cybersecurity practices is no longer optional—it's essential.

1. Educate and Empower Employees

Human error remains one of the weakest links in cybersecurity. Regular training in general cybersecurity practices and industrial control system (ICS) security helps employees recognize phishing attempts, malicious attachments, and social engineering tactics. Security awareness programs should emphasize strict adherence to internal policies and procedures, fostering a culture of cyber vigilance.

2. Deploy Extended Detection and Response (XDR)

XDR solutions provide a holistic view of threats across an organization's network. These tools monitor endpoints, servers, cloud services, and other data sources in real-time, identifying anomalies and stopping ransomware before it spreads. XDR can isolate compromised endpoints, quarantine malicious files, and trace the origin of the attack.

3. Secure the Supply Chain

Ransomware can infiltrate through third-party vendors and compromised software updates. Organizations should conduct regular security assessments of their suppliers, enforce strict data handling protocols, and ensure end-to-end encryption of data in transit and at rest. Proactive vulnerability testing helps identify and remediate potential entry points before they are exploited.

4. Build an Incident Response Strategy

A well-documented and tested incident response plan is critical. It should outline clear procedures for isolating infected systems, preserving forensic evidence, notifying stakeholders, and cooperating with law enforcement agencies. Practicing simulated attack scenarios can enhance preparedness and reduce response time during a real incident.

5. Implement a Zero Trust Architecture

The Zero Trust model operates on the principle of "never trust, always verify." It requires all users and devices, inside or outside the network, to authenticate before gaining access. This layered security framework helps prevent lateral movement of threats and minimizes the risk of unauthorized access to sensitive data.

6. Stay Current with Patch Management

Unpatched software vulnerabilities are prime targets for ransomware. Automated patch management tools ensure timely updates across systems, applications, and devices, closing known security gaps before attackers can exploit them.

Conclusion

Ransomware has evolved into one of the most dangerous forms of cyber threats, with attackers constantly refining their strategies for higher impact and profit. To counter this, organizations must invest in layered cybersecurity defenses, enforce consistent employee training, and adopt a proactive mindset toward risk management. Awareness, preparation, and rapid response are key to mitigating the impact of ransomware and safeguarding your digital assets.